FROM: Dan Kennedy, The Millionaire Maker

How You Can INSTANTLY Profit From Insider Information About The New “Spending Class” Of Consumers

Here’s Your RISK FREE Opportunity to ‘Test Drive’ the No B.S. Marketing-To-The-Mass-Affluent Letter

Dear Glazer-Kennedy Inner Circle Member,

There’s a very good reason we’re publishing this ADDITIONAL NEWSLETTER right now. But let me get right to the most important reason. This publication is about… Where the money is and how to get it!

We are in the midst of a demographic revolution, with the peak of the baby boomer population, the emerging mass-affluent and other trends and changes --- all converging to produce a new “Spending Class” of consumers that need to be understood and targeted – by you!

 For example, did you know that 22% of U.S. households have over 55% of all earned income. Hear it again: more than half of the income is concentrated in one of five households. Surely it must be easier to profit selling to the 1 in 5 than to the 4 in 5. Not necessarily easier to sell, but easier to profit.

The 1-in-5 group is: roughly 200% more likely to own or lease 4 or more cars per household; 50% more likely to own at least one new model year car; 200% more likely to rack up cell phone tabs exceeding $100 a month; 200% more likely to own laptops or handhelds; read twice as many magazines but watch less TV; spend 250% more going to the movies.

The 1-in-5’s invest in real estate other than their own principal residence…make other investments and more diversified investments at a 400% multiple. More than 25% of this ‘elite’ group own two or more personal residences (buying twice as much house stuff and clothing), and make 204-million flights a year on commercial airlines.

Their average yearly expenditures are: $47 for books, $785 for kitchen gadgets, $1,303 for furniture, $788 for jewelry – and they outspend members of the 4-in-5 group in every one of these categories and just about all others.

By the way…28% play golf, 97% own a home, they aren’t renters, 67% shop online and 33% refuse to do so. (Source: Mendelsohn Affluent Survey, mmrsurveys.com)

This Presents Opportunity To Multiply Your Income By Selling To The Emerging MASS AFFLUENT Population

Opportunities to “trade up”….to “upgrade” your clientele, to re-arrange your business, its presentation of products, services and prices to attract upscale, more freely spending consumers have never been better. The retailers’ antidote to big box stores, the professional’s antidote to cheap price competitors, the service companies’ antidote to cheap discounters and bait ‘n switchers is ---- the customer for whom price is NOT the issue. You need to understand them……..realize how abundant and plentiful they are (possibly contrary to your own limited perception)…..and learn to target and attract them….N-O-W.

Personally, I invest over $15,000.00 a year on specialized business and marketing newsletters, research reports, and otherwise acquiring current information just about marketing to the rich and the new, emerging, fast-growing ‘mass affluent’ markets. Rather than keep the net result of all my sifting, sorting, assembling and analyzing of information to myself and a few private clients, I’ve decided to share a synthesis every other month via this new Letter.

The subscription fee for the Letter may seem a bit stiff at first glance. It is offered separately to non-members at $600.00 per year, $50.00 per issue.

This IS Really About Acquiring The ‘IDEAL’ Customer, Client or Patient.

Ideal because they are not price or fee resistant. Price matters, but never as a determining factor. And, because birds of a feather do flock together, and because the higher up the ladder of affluence you go, the more they tend to require referrals or peer endorsement to choose a seller, one of these customers is worth a high multiple over your median or average customer.

In most businesses, the LCV (Lifetime or Long-Term Customer Value) for one such ideal customer must exceed $600.00, probably more like $6,000.00+. So, just one customer gained as a result of the specialized information and instruction in this Letter can reimburse you the entire subscription for a full year, three years, five years, maybe even ten years. Isn’t it impossible to hear from me and my hand-picked experts and luxury marketing ‘winners’ twelve times during the year and fail to have it produce one great customer????

NOTE: You will receive the complete “No B.S. Marketing-To-The-Mass-Affluent Letter” six times a year (every other month) and alternating months you’ll receive The Luxury Marketing BONUS “ HOT” SHEET with your No B.S. Marketing Letter.

And you need not pay the $600.00 fee.

A Gold Member may add this to their Membership at just $29.97 per month. Gold+ Members or higher may add it at just $19.97 per month. Simply FAX back the enclosed Enrollment Form. (This low Member rate guaranteed to increase, but you are “locked in” and guaranteed against any increase for at least 2 years.)

Of course, one “big spender customer” gained for just about any business repays this small investment.But the value consideration here goes far beyond break-even. You have to look at it as hiring me and my team to gather, sift, sort and share relevant information with you, not just as paying for pages of paper and ink. If you do, then you’ll obviously agree that to have me advise you on marketing to the mass-affluent and affluent for about six hours a year, for this small fee is indeed a bargain. (If consulting, that would cost you over $4,800.00. So think of it as approximately a $4,500.00 discount.)

Issues will include a lot from me but also material from other contributors, from our own members/subscribers who are successfully marketing to these target groups in interesting ways, to recognized, leading experts and authorities on ‘luxury marketing’ in a wide variety of fields. Each 8-Page Issue will contain news, commentary, resources, how-to strategies, examples, and one ‘Big Lesson’ and/or case history and/or a ‘Field Trip Of The Month.’ Almost all of what is included in this publication will NOT be in any of the other newsletters or inserts.

Who MUST subscribe? Anyone with strong, serious interest in reaching more affluent, less price conscious customers or clients, with more precise target marketing, more appropriate and welcomed messages. Certainly this includes….

Kitchen and Home Remodelers Real Estate Agents Those Marketing To Parents Financial advisors and investment           professionals Dentists, chiropractors, other health care           professionals

Attorneys Artists & Photographers Jewelers Home Service Businesses Architects Mortgage Brokers Luxury Goods Retailers

Why wouldn’t you subscribe? A legitimate reason would be complete, utter and total incongruency with your business. If you own $1.00 stores, for example. Otherwise, the reasons to say ‘no’ are, frankly, probably mistakes. Some fear trying to sell to the affluent. Some insist there are none in their area. Some are too lazy to do anything with the information. Some are too disorganized to capitalize on information. Some too cheap. Only you can decide into which group you fit. Of course, I can tell you by name, who the first 100 or so subscribers were – racing to their FAX machines to get this information. I know them by name because they are our “superstars”….Gold and mostly Gold+ Members or higher who really “Get It,” who are vociferous acquirers and users of information, who make more money with greater ease each and every time they pay attention to me….many, the Members you read about again and again in The No B.S. Marketing Letter, who never miss a Gold+ call, never miss an event….and keep getting smarter, faster, more adept, and richer month after month, year after year. You’ll wind up reading about them in this Letter too. Their behavior is neither coincidental nor accidental, but causative of their success. Again, you get to decide which group you prefer being part of. Here’s Your RISK FREE OFFER To See What This Is All About And Get An Incredible FREE Bonus Just For Looking  Included with this letter you’ll find a FREE TRIAL Enrollment Form which entitles you to receive the next issue of The No B.S. Marketing To The Mass-Affluent Letter for FREE as a ‘test drive’ PROVIDED WE RECEIVE YOUR FORM BY THE END OF THIS MONTH. In addition….just for taking a look, I’ll also send you an incredible FREE Special Report: “The Inconceivable Becomes Ordinary.” The information in this Report will probably surprise you! Then, after your FREE month, I will automatically charge you the low Inner Circle Member price, only $29.97 a month for Gold Members or $19.97 for Gold+ or higher level Members.  And here’s the best part, if after your free month or anytime thereafter you want to cancel your subscription, simply give us a call at 410-951-0147, fax us a note at 410-825-3301, or email us at info@dankennedy.com and we will STOP charging your credit card immediately. PLUS…you get to keep the FREE Special Report I mentioned above. No questions, no hassles, no hard feelings. You must be completely satisfied.  If not, I want you to cancel your subscription to this specialized newsletter. Anyway, this is an opportunity to be with me as I turn more of my attention and focus to a particular type of customer or client. Those who have really been with me while I’ve been focusing on a particular type of marketing have prospered enormously. In more recent years, those who’ve been with me while I’ve focused more on a particular set of entrepreneurial skills and behaviors have prospered even more. Now you can be with me as I focus on a particular type of customer or client, on a market segment. Also, in this context, we will naturally be looking at the entire subject of ‘price’ and ‘presentation of price.’ Those of you who have paid attention to what I’ve preached and shown and even invented regarding price, presentation, raising prices have already fattened your bank accounts. Many are charging 200% to 1,000% more for their services and goods than they imagined possible. Believe it or not at the moment, I am confident, no, certain there’s still opportunity to increase your profit margins even more, as we focus on more precise target marketing to affluent and mass-affluent buyers. Subscribe now: FAX the No Risk Enrollment Form to: 410-825-3301. Best, Dan Kennedy PS: You won’t want to miss an Issue of this Letter, so take me up on my offer to test drive an issue for FREE. Remember, we must receive the No Risk Enrollment Form by the end of this month in order to qualify. PPS: Hurry, to qualify for a free copy of my exclusive, eye-opening Special Report: “The Inconceivable Becomes Ordinary”– And to get the Member low rate, locked in against increase for at least two years.